What is Lorain’s unique identity ?
By Loraine Ritchey firstname.lastname@example.org
I must admit looking at Scott’s latest video offering with George I found more to agree with than disagree. I have been feeling somewhat ” what does it matter anyway in the grand scheme of things what I do or think”
BUT ( there it is again) my human failing of – I wonder if this would work in Lorain did enter my mind as I traveled around Europe.
( so has Lorain)
The journey from top to bottom was literally for the brave and yet ithe place was packed. The car park at the top of the cliff was overflowing , busses lined up – What was the attraction?
No casino , no soft sandy beaches , no pontificating politicians having election speeches with their supporters to draw a crowd, no free giveaways -just a group of houses where people lived their daily lives,
But the tourists were there in droves- and paid for the privilege of risking heart failure! Oh ! Yes there was a charge at the top to “enter ” approximately 12 dollars a person and the tourist shops and cafe.
The day we went was a “lobster and crabfest ” going on at the bottom of the hill. The half lobster salad was the equivalent of $35 a plate and they sold out by 2 p.m. As you can see the rocky shore was the seating choice of the day.
Why , were bus loads of people falling all over themselves to pay ? Because this place “Clovelly“ had an identity , and identity unique to the area, that had been marketed – Remember the Staubach report
So what IS Lorain’s marketable identity? – It seems to me instead of looking for silver bullet development and waiting for the next BIG idea we should be looking at what we have that makes Lorain unique on the Great Lakes? Any ideas on the “Marketing of Lorain”?
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