Guest Blogger Renee- It just doesn’t “AD” up- Lorain
It’s Sunday and as usual I looked at the insert section of the Morning Journal once again for the weekly ads. Given the fact that the holidays are approaching I was hoping the insert amounts might begin to be greater than those of the past 2 months in which there are excluded ads because of the zone we reside in.
Sadly, I see there is even MORE excluded this week than last week. I got another general Morning Journal that had no exclusions. I thought I’d share the photo so that more people could see the difference. In the photo on the group of insert on the left are from the paper with no exclusions and the group on the right are the ones that were delivered to our home. As you can see-a huge difference!
I spent some time today going to local stores IN LORAIN and some in Elyria to speak to their managers and show them the absence of their stores ads in our delivered newspaper. Some had no clue this practice was occurring and some we aware that this is a new marketing trend directed from the corporate stores (for exp: Sears, KMart, Walgreens, Rite Aid, Toys R Us, CVS ).
So-bottom line-there are 2 newspapers being distributed on Sunday-the “excluded version” and the “all-inclusive” version. There might be other sales ads that come out during the week that are also being omitted-especially Sears. Forget Home Depot and Lowes-altogether- we’re off their ad radar totally.
It amazes me that the local stores are doing so well they no longer need to reach out to ALL of their customers. Only a select few have the luxury of home delivered advertisements. If this bothers anyone else please let your LOCAL stores know how you feel. It sounds like many other people are unhappy of this new trend.