Guest Blogger Renee- It just doesn’t “AD” up- Lorain

October 31, 2011 at 12:23 pm 13 comments


Part One:
https://thatwoman.wordpress.com/2011/10/24/zoned-out-from-advertisements-are-we-not-worthy-guest-blogger-renee-dore/

It’s Sunday and as usual I looked at the insert section of the Morning Journal once again for the weekly ads. Given the fact that the holidays are approaching I was hoping the insert amounts might begin to be greater than those of the past 2 months in which there are excluded ads because of the zone we reside in.

Sadly, I see there is even MORE excluded this week than last week. I got another general Morning Journal that had no exclusions. I thought I’d share the photo so that more people could see the difference. In the photo on the group of insert on the left are from the paper with no exclusions and the group on the right are the ones that were delivered to our home. As you can see-a huge difference!

I spent some time today going to local stores IN LORAIN and some in Elyria to speak to their managers and show them the absence of their stores ads in our delivered newspaper. Some had no clue this practice was occurring and some we aware that this is a new marketing trend directed from the corporate stores (for exp: Sears, KMart, Walgreens, Rite Aid, Toys R Us, CVS ).

So-bottom line-there are 2 newspapers being distributed on Sunday-the “excluded version” and the “all-inclusive” version. There might be other sales ads that come out during the week that are also being omitted-especially Sears. Forget Home Depot and Lowes-altogether- we’re off their ad radar totally.

It amazes me that the local stores are doing so well they no longer need to reach out to ALL of their customers. Only a select few have the luxury of home delivered advertisements. If this bothers anyone else please let your LOCAL stores know how you feel. It sounds like many other people are unhappy of this new trend.

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Entry filed under: media, personal opinion, Ripped Off?. Tags: , , .

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13 Comments Add your own

  • 1. Loraine Ritchey  |  October 31, 2011 at 12:36 pm

    Speaking of ad the ones on the Morning Journal Website are driving me nuts….. this week apart from the forest of pink ribbons that eat up my screen I know have people walking all over the place that won’t go when I click the X and then the articles disappear into oblivion .it has become the most annoying website I go to of late . I given up after the first few seconds of this ………Try commmenting and your comments are also eaten up – I think I feel a post coming on 🙂

  • 2. Mark  |  October 31, 2011 at 6:30 pm

    The journal’s site is the WORST I’ve EVER seen. Period. To think that it won awards makes me thing it was probably the only one in its category.

    As far as the paper ads go, is it a surprise that another dollar store is currently under construction on Leavitt, just north of the Campana facility? Dollars to donuts says they survey the areas and dictate what ads get delivered where. I get the mj when my folks are done with it. I won’t pay for it. I can go through it in about 5 minutes. Nothing of worth. The PD will take me quite a while because all the ads are clustered together, and there is much more news in it.

  • 3. Loraine Ritchey  |  October 31, 2011 at 7:05 pm

    I couldn’t even read the website this morning it was so frustrating I would like a little web download where I could shoot the walking ads trouble is I am not alone and I think the annoyance factor may be turning more people off. I did mention it to the Journal a couple of days ago

  • 4. Renee Dore  |  October 31, 2011 at 7:23 pm

    Thank you for including the photo of the diff amounts of ads.

  • 5. Dennis Lamont  |  October 31, 2011 at 10:28 pm

    Sunday for a change the usual pile of ads in the CT were really pared down. I sure hope that places like Home Depot and Lowes aren’t setting their stores up for a fall ????

    As far as the websites go I guess I get what I pay for and it just means that I don’t go back. I visit 12 or 15 papers during the day and MJ & CT are right there at the bottom of useless. I don’t mind viewing adverts for local businesses as a freebie but I can’t take the jumps and starts and noise that it entails …be aware local advertisers you are wasting a lot of your budget on these half-baked websites.

  • 6. Mark  |  November 1, 2011 at 12:58 am

    I don’t even turn my volume on when I go to the mj. Videos that play by themselves, ads, all the extra BS. It’s more troulbe than it’s worth. And as Dennis said, it’s pretty useless.

  • 7. Renee Dore  |  November 1, 2011 at 2:29 am

    I just learned tonight when my daughter in law stopped by that she got the entire full packett of ads wih no exclusions-she lives on w.39th st. She couldn’t believe when I showed her our measly amount of ads! She said that wasn’t right to send to some and not others.

  • 8. Loraine Ritchey  |  November 1, 2011 at 12:07 pm

    Either my “ad ware” kicked in an got rid of the popping ads or someone is listening…. the page was better today .. I could actually read the headlines and one article …. we will see 🙂

  • 9. Loraine Ritchey  |  November 1, 2011 at 2:16 pm

    OH OH spoke to soon the verizon ad just scewered the whole screen and sent the reading font into the negative eeeeeeeeeeeee yukkkkkkkkkkk

  • 10. Brian  |  November 4, 2011 at 11:30 am

    The issue as I see it is that everyone can complain all they want, but the easiest way to avoid the popups is to just buy a paper. Marketing and advertising is not cheap.

    While those that buy a paper looking for ads I can understand their disappointment, how many businesses can afford to provide a service without getting paid for it?

    If your furnace went out in the middle of the night and you called a local company, the person that answers the phone doesn’t work for free.

    Unless the secretary’s office is in a cave, there are utilities, office equipment, furnishings, and other related expenses just to have that person answer your call.

    The person that comes to your house isn’t going to walk there, has tools and equipment, and also doesn’t work for free.

    Demographics dictate where businesses locate and spend their money along with careful decisions of how they invest their money reaching their customers.

  • 11. Loraine Ritchey  |  November 4, 2011 at 11:54 am

    Yes Brian you are correct. I believe it is more than just not having ads that has upset Renee……..which obviously she has gone to the gas station and purchased another paper— I will let her explain if she so chooses

  • 12. Brian  |  November 5, 2011 at 11:14 am

    I also have observed the same thing with another group of folks… the politicos. Sadly, they too have seen that if you are running for office that their marketing and advertising dollars are “better” spent in specific “better off” demographic neighborhoods.

    Now, one would think that the politicos seeing first hand the connection between where money is “invested” and getting results would put 2 and 2 together and figure out that fish don’t have pocketbooks, or vote, the water while pretty, doesn’t pay taxes, and recreating neighborhoods where people that have jobs already want to live will bring back “investment”, and maybe the ads and flyers back to the papers.

  • 13. Loraine Ritchey  |  December 20, 2011 at 11:13 am

    Well you read it here first- Channel 5 WEWS has picked up the story
    http://www.newsnet5.com/dpp/money/consumer/consumer_specialist/why-your-sunday-newspaper-may-not-have-the-same-ads-as-others-in-your-city

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