The Faces of the Black Box Warning- Humira
Part One – The Faces of Humira
Every day searches come to this blog on the drug Humira , cancer in all its obscenity and Hodgkin’s Lymphoma . They are people looking for answers, hope and direction but most of all answers…….
In part three of the series The Good???? Dr.
I touched upon the drug Humira and the story of Maxx Wendell – the obscenity of a drug that caused his young life to end and his mother’s torment to begin. Last week, a comment came to this blog requesting information about Humira. I contacted Maxx’s mother, Lisa , for her input and the question and her thoughts will be in Part Two. In the meantime, let us once again look at Humira . In the post “Selling of Hope” ( above ) I stated:
I have watched the commercial, as probably you have ( the commerce drug of the moment- this drug in the billions of dollars – bigger than some country’s budgets ) HUMIRA for many months and any of number of times a night. I have noted the voice over of the side effects- can cause . Lymphoma/ Cancer Tuberculosis ( this is a CURE!!!!!”) and HOW MANY SERIOUS SIDE EFFECTS HAPPENED? I walked the path of the Curable Lymphoma – Hodgkin’s
Why would anyone take this drug ? from their own website
What is a Black Box Warning :
“Important Safety Information About HUMIRA® (adalimumab)1
What is the most important information I should know about HUMIRA?
You should discuss the potential benefits and risks of HUMIRA with your doctor. HUMIRA is a TNF blocker medicine that can lower the ability of your immune system to fight infections. You should not start taking HUMIRA if you have any kind of infection unless your doctor says it is okay.
•Serious infections have happened in people taking HUMIRA. These serious infections include tuberculosis (TB) and infections caused by viruses, fungi, or bacteria that have spread throughout the body. Some people have died from these infections. Your doctor should test you for TB before starting HUMIRA, and check you closely for signs and symptoms of TB during treatment with HUMIRA. If your doctor feels you are at risk, you may be treated with medicine for TB.
Cancer. For children and adults taking TNF blockers, including HUMIRA, the chance of getting lymphoma or other cancers may increase. There have been cases of unusual cancers in children, teenagers, and young adults using TNF blockers. Some people have developed a rare type of cancer called hepatosplenic T-cell lymphoma. This type of cancer often results in death. If using TNF blockers including HUMIRA, your chance of getting two types of skin cancer (basal cell and squamous cell) may increase. These types are generally not life-threatening if treated; tell your doctor if you have a bump or open sore that doesn’t heal.”
Let us look at the language in this Black Box Warning for the drug Humira that is played over and over and over again on our electronic media. The soft-spoken voice over for the commercial showing the young woman playing with her son , the guy living his life
as music plays and laughter abounds under the voice over quietly downplaying stating in a matter of fact way :
– serious infections , bacteria and cancer has happened and it has resulted in death and other cancer types have happened but they are “GENERALLY” aren’t life threatening if treated–
Question Humira( Abbott Laboratories ) Who pays for the non life threatening cancer to be treated? Abbott Laboratories ?
And while we are at it- Why don’t you show the faces of those “some people” their light, laughter and life denied to them and their families along side the happy families…. I don’t think that would make good ad copy would it.
And why are we showing these drug ads to the general population-
Could it be you want the general population to play Dr.? Is this just another avenue to get to the physicians prescription pad?
Because in Humira’s disclaimers they state again and again “ask your doctor” – your doctor should- tell your doctor.
So why are you not just advertising to “doctors “? We know that you and every other pharmaceutical group canvass and sell their pills and potions to “the doctor”.
But this is the biggest of businesses and Abbott Laboratories say it themselves as to why they have such an aggressive ad campaign- Emphasis mine!
First, ‘STRONG PATIENT DEMAND’ has lead to global market share gains in both dermatology and gastroenterology.”
Ah! there you have it – it isn’t the doctors driving Humira’s success it is the “patients demands”
From Abbotts report October 2012
Abbott Laboratories Management Discusses Q3 2012 Results – Earnings Call Transcript
Certainly, HUMIRA remains the cornerstone of our portfolio and is a strong driver for AbbVie, and will remain so. Not many brands are able to achieve and sustain the level of performance we’ve demonstrated with HUMIRA.
Clearly, HUMIRA has a strong clinical profile. Our commercial, our development and our regulatory execution on HUMIRA have been outstanding. HUMIRA’s performance continues to be exceptional, as evidenced by the strong double-digit growth this year.
Several factors are driving that performance. First, strong patient demand has lead to global market share gains in both dermatology and gastroenterology. Second, the addition of 2 new indications for patients; UC here in the U.S. and Europe, as well as axial SpA in Europe. HUMIRA now treats a total of 8 approved indications and 4 more in late-stage development.
Finally, the global biologic market growth remains strong, and HUMIRA continues to outpace that growth. We expect HUMIRA demand to continue to grow, given the relative modest biologic penetration rates across all market segments, but in particular, the dermatology segment, where biological penetration rates are still mid single digits.
TO BE CONTINUED ……..
Entry filed under: a Cow -elle opinion, Blogging, Chris Ritchey, commentary, Corporate responsibility, death, Doctors/Physicians, hell is other people, medical, personal opinion. Tags: Abbotts Laboratories, Cause of death HUMIRA, Christopher D. Ritchey, death, disgraceful, Fooling all the people, grief, healthcare, Humira, Media Manipulation, medicine, mothers and sons.