Morning Journal- Lorain- Going going oops!
It is true! I have had an on again, off again, on again and now luke warm relationship with what used to be the “local newspaper” for Lorain – The Morning Journal . In fact, thanks to the now deceased editor, John Cole
I had a one woman boycott and before him under the publisher Kevin Haezebroeck of
” the “never argue with someone who buys his ink by the barrel full threat”
fame, I wrote the column:
Who is Watching the Watcher found here
Who is Watching the Watcher
……Who? I ask, stands up to the publications and say “NO! We will not be bullied”. Members of John Q. Public who quiver with fear at the thought of their company, political ambitions or organization being on the receiving end of a “nasty editorial”. Yes, it seems our local media has us by the throat, they will be fair and balanced when it suits them, they will as a recent quote in an editorial stated, “we will be watching”. The question begs to be asked, “Who then watches the watchers?” …..
Years came and went, another publisher (Jeff Sudbrook) and another editor ( Tom Skoch) took the helm – fences mended between them and I. BUT the bricks and mortar of this publication at 1657 Broadway also changed- slowly the creeping disease of “web publications” and lack of print sales , bankruptcies, reorganizations took its toll,
“The acquisition may foreshadow additional moves by Alden, which is interested in two strategies to add value to its investments: (a) it wants its newspaper holdings to aggressively develop digital capabilities and revenues, and (b) it wants to see consolidation (mergers) among newspaper groups”
as well as downsizing, hiring of interns to “report” ( who had no clue as to this city and her “history – let alone the who is who ) did their time before moving on, moving the printing presses moved out of the building, leaving behind but an echo of the newspaper that was Lorain .
The building and the offices have become quiet and as sad as the aging newspapers stacked up along the walls in the last editor’s office. The smell of slow rot permeates the air. The parking lot now, with just a scattering of vehicles, gives one pause as to who will be the last to “turn off the lights” as far as Lorain is concerned.
The Morning Journal has revamped its website to fulfill the directive “to aggressively develop digital capabilities and revenues“- it is in my humble opinion ( remembering I am a potential customer) atrocious, hard to navigate, and definitely not user-friendly and has very little Lorain news- probably because the demographics in this city do not lend themselves to people’s “purchasing power” therefore the covering of more affluent communities.
Oh yes! I know about websites and “hits and page views” and I know that clicking here and there and everywhere when trying to find the “news” sends electronic calculations as to page views / hits and visitors and the numbers game to tell advertisers of your successful website. ” no matter the continent or country.
the more images used in a page, the higher the hit count – so while hits may be a good indication of poor page design, they won’t tell you much about traffic. Hits are often knowingly quoted by website owners in order to impress potential customers, most of whom are likely to think hits equals visitors – wrong!An example: If we have a site averaging 500 ‘unique visits’ a day and each visitor views four pages which each consists of seven images and one HTML file (representing eight hits) you will have a site ‘claiming’ 112,000 Hits a week!
500 visitors x 4 page views x 8 files (hits) x 7 days = 112000 HITS
Armed with these facts you will, we hope, be able to make a more informed judgement about the services on offer and the claims made by potential suppliers
A page view is where the page itself is viewed by a visitor – this is the most important statistic to take note of when managing a website.
A hit refers to a ‘document hit’ – you get a ‘hit’ whenever a document in your website is loaded. This includes pages, but also any images and external files within those pages.
If a page on your site has two images on it, you’ll get 1 page view but 3 hits.
So unlike page views, hits are really meaningless and should be ignored for most purposes.
It is a numbers game and the “punter” ( we the people) are the numbers in the game. Newspapers/ media are dependent upon advertising for their bread and butter. It costs money to report the news and people will pay one way or another to access the media.
The MJ’s competition Chronicle Telegram requires click on answers to questions by Google to read on their website. of course we may not be “truthful” when answering those questions 😉 You don’t get the editorials or the letters to the editor on the Chronicle website but you can access the main news with an answer to some “marketing questions”.
However, I have to say the Chronicle Telegram , has stepped up to the plate with their reporting and have in my opinion overtaken the Morning Journal in their “local news coverage”. Just as well as the Morning Journal Newspaper ( print edition) has become as thin as a street walkers foot wear .
I don’t have to buy it , I don’t even go to their frustrating website that often. So I was taken aback the other day when I was clicking around trying to find a specific article ( which I never did find) when this pops up.
I immediately left the page with a “you got to be kidding”giggle at the screen.
Then came the phone call Friday evening. A pleasant young man introduced himself as being with the Morning Journal. Since the turnover of “reporters”for the Morning Journal is quite frequent lately and I have been known to “give background information” etc. on certain articles they are trying to write, I waited to see what the chap wanted.
What he wanted was
” The publisher of the Morning Journal has invited you to read the Morning Journal- since we have expanded into Cuyahoga , Youngstown and Toledo we..
I stopped him right there- you see I started to laugh realizing it was not a personal invitation from the “publisher” – Oh! he said –
did I lose my voice or are you just having a good day.
No! the print edition is not even thick enough for me to buy it to light my wood burning fire , most of the news is a day late and behind the Chronicle Telegram’s- more or less regurgitated after the fact- and sorry but your website sucks and if I wanted news from Toledo I would go the Toledo Blade website .
The poor chap, he was at a loss for words- then recovering slightly informed me “
Yes! we are working on the website and going to the Toldeo Blade site won’t give you the whole of the news-
I started to feel sorry for him , obviously he was not a reporter but a telemarketer trying to get me to subscribe. So needing a bit of fun- after all HE CALLED ME AND INTRUDED ON ‘MY’ FRIDAY EVENING- I said:
Who is the publisher for the Morning Journal that wants to invite me ?
Telly the Telemarketer said:
The publisher is Jeff Sudbrook and the editor is Tom Skoch and they do a wonderful job
– Once again I set the poor chaps ears ringing with a loud guffaw –
I am sorry Tom Skoch has not been the editor for the past 6 months or so-
Tom Skoch retiring as editor of The Morning Journal on June 21
Well I am not sure that is true- I will have to check with my supervisor
– said a shocked Telly the Telemarketer
Oh it is true
says I –
maybe you should check with the Chronicle
– he didn’t find that as amusing as I did -so I said
call Rick Payerchin at the Morning journal Lorain beat – tell him you spoke with Loraine Ritchey – and told her the news that Tom Skoch is the editor and what a wonderful job he is doing
with that he said
” Thank you for supporting the Morning Journal”
Oh dear if I wasn’t laughing so hard I would have cried. How the 4th estate in Lorain has fallen………..
What a way to run a newspaper…………..
“In current use the term is applied to the press, with the earliest use in this sense described by Thomas Carlyle in his book On Heroes and Hero Worship: “Burke said there were Three Estates in Parliament; but, in the Reporters’ Gallery yonder, there sat a Fourth Estate more important far than they
NOW???? NOT SO MUCH IN LORAIN
Entry filed under: a Cow -elle opinion, city of lorain, media, Morning Journal Lorain, notorious opponents of exactitude, personal opinion. Tags: Lorain, Morning Journal, Morning Journal Lorain, mothers and sons, technology, trite and tripe.