Archive for May, 2018
May 3rd- Words are all I have- Chris Ritchey
Words- text- communication through a written language. Reading was always difficult for you as a little boy you were at the beginning of a local failing school system. A system that had to show progress, so although you had the extra classes , they passed you through as completing their grant driven reading programs. It wasn’t until the 5th grade we found out , when I had you privately tested, just how bad the problem was. Three years of catch-up and a change to private education.
Those years were hard for you , you thought you must be “stupid”. However, you also developed a skill of communicating “visually” . Eventually reading caught up with your ability to use your art to communicate. You found a niche for your talent at Lorain County Community College https://www.lorainccc.edu/
and on the advice of the college you transferred to Cleveland Institute of Art
It was at the students art show at Cleveland Institute of Art , I was looking at some of your designs etc. I noticed a couple of mistakes in the text. I spoke to the your instructor that evening about the mistakes in the text. He looked at me and said :
“that is not a problem , we can teach and correct spelling etc. what I can’t teach is what your son has, his ability , creativity and talent. I will give a an assignment to the group – “come up with three different advertising concepts on a given product/ client within a week” – Chris, will come back within two days with 10 entirely different takes. I can’t teach that……
Eventually you gained a position as Art Director for Wyse Advertising .
Apparently , according to your boss at the time, you were poised to do great things in advertising … we will never know…. but Wyse were wonderful to you during that terrible time of your illness.
I do remember that first year you worked for Wyse you were asked to do the ad for them in the annual “Torchlight” Membership Directory
The monthly AAF-Cleveland Portfolio features the latest in industry development and trends, association insights and updates, and achievements of local members. “Torchlight,” our annual membership directory, is an invaluable “Who’s Who” reference manual of members, agencies, and services in Cleveland advertising.
The directory was in your portfolio and the ad………. text, words …….. “scan of the full-page ad that appeared in the Torchlight”
Artwork Christopher Ritchey
But there aren’t any words that were so important as the last words you wrote to me – even with the spelling mistake…….I carry them with me every day
Mother’s Day is coming, once again tinged with tears and bitter-sweet ———– I love you…………I need to finish writing the book if I can find the words
Recent Comments